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hiring a PR agency

Image courtesy of imagerymajestic (FreeDigitalPhotos.net)

Hiring a PR agent for mylo-dee is something that I’ve been exploring recently. It’s one of those things that can be a bit tricky when you’ve got a boot-strapped start up where cash flow and time management is important, yet you need to get the right media exposure for your business.

4 Things to Know Before Hiring a PR Agency is good short article from Mashable with some tips for those searching for a PR agency. I would add to this list: speak to your contacts. Nothing beats word of mouth when it comes to getting the lowdown on the players in the industry and for referrals to boutique agencies where your brand will be more than a small fish in a large pond.

What are your tips for hiring a PR agency? Are there any boutique agencies in Sydney that you would recommend for a fashion start up like mylo-dee?